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Setback Recovery: Where Did All Your Participants Go?
If there is one truth about behavior change – it’s that you’re going to screw up. You’re supposed to screw up. That’s how you gain experience and figure out what works. However very few behavior change...
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Emotional Design
Emotional Design is about designing products, services, and experiences to achieve specific emotional outcomes, usually positive.The bottom line is that emotions are a big part of our brain’s system...
View ArticleOur Irrational Brains Are Killing Us
“Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational.” – Hugh Mackay Our brains evolved over millions of years and made us the best...
View ArticleBias Blindness Obliterates Projects by the Millions
“It is the peculiar quality of a fool to perceive the faults of others and to forget his own. You can’t clear your own fields while you’re counting the rocks on your neighbor’s farm.” – Cicero When we...
View ArticleIf at First You Don’t Succeed… Iterate Like Crazy
“Humility and design go hand-in-hand; it’s just in the nature of design.” – Austin Knight, Google Designer 1 You probably think you can beat a kindergartener at just about anything. Half-court...
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Resources for Learning About Designing For Behavior Change
After presentations, attendees routinely ask me where they can learn more. Below are specific recommendations. I also recommend following us on social (or looking back over my posts) for actionable...
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Emotional ROI: An Easy, Powerful Model for Improving Behavior
Your team has painstakingly developed something that will help a lot of people. You’ve researched, designed, tested, and produced it. Then you launch. And…crickets. People aren’t trying it. And if...
View ArticleMetaphor Made Me Do It
You probably already know that persuading someone has little to do with what you say and much to do with how you say it. But persuasive communication is more than thoughtful word choice and emotional...
View ArticleLet Me Tell You a Story: It Might Just Save Your Life
It’s not a stretch to take our most primal information technology, the story, and use it to help people. A story is powerful, whether around a campfire, in a viral video, or snuggled up next to someone...
View ArticleYour simulator needs a tune-up
We all have a simulator that we use every day to predict how others will react to us — our brain. This simulator works amazingly well. It lets us construct a joke that other people will laugh at, paint...
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